Advertising | Staedtler pencil print ads | Tiger Balm Advertising Campaign
Title of work: Recover Fast (tagline)
Year: 2012
Client: Tiger Balm
Application: Printed & mounted on A3 mounting board
Medium/ Materials: Digital
Achievement: Grade B
Credit: Collaborate with Xuanhui Tan
Story & Concept
Objective:
To create awareness for Tiger Balm being an effective analgesic remedy that delivers fastest recovery to pains and discomfort.
We target the campaign to athletes and young generations who involve in sports by introducing Tiger Balm as an effective solution for their pains and aches. Tiger Balm is a traditional formula thus it doesn't gain much recognition from the new generations as compared to other pain relief. Therefore we approach the campaign exaggeratedly showing that with Tiger Balm, the loser/ losing teams recover almost instantly despite losing the game. It also portrays the sportsmanship in every athletes that it's not only about winning but able to recover after the battle that matters. This also determine the location of the billboards, having them in the stadium is able to convey the message directly to our target audiences.
To create awareness for Tiger Balm being an effective analgesic remedy that delivers fastest recovery to pains and discomfort.
We target the campaign to athletes and young generations who involve in sports by introducing Tiger Balm as an effective solution for their pains and aches. Tiger Balm is a traditional formula thus it doesn't gain much recognition from the new generations as compared to other pain relief. Therefore we approach the campaign exaggeratedly showing that with Tiger Balm, the loser/ losing teams recover almost instantly despite losing the game. It also portrays the sportsmanship in every athletes that it's not only about winning but able to recover after the battle that matters. This also determine the location of the billboards, having them in the stadium is able to convey the message directly to our target audiences.