Branding | Rebrand Artaholic | Logo Design
Year: 2012
Client: Artaholic (www.artitute.com)
Application: Matt paper, cotton tee, canvas tote bag
Medium/ Materials: Digital & heat press handling
Achievement: Shortlisted for round 1 selection; Grade A
Credit: TREA, www.t-rea.weebly.com (Tee and bag printing service)
Story & Concept
The Brandmark
A new typeface for Artaholic logo is created as the idea of how Artaholic is introduced is refreshing, influential and able to lead in the art industry. The logo is made up of the 9 letters in Artaholic, as they symbolized different style of artist and the public. They are arranged in a squarish shape as Artaholic is like a huge canvas showcasing artworks from different artists and also brought the public together into this big family. Thus as individuals come together they form a huge art piece on the canvas which symbolized Artaholic as a platform to promote visual arts.
The last letter of the Artaholic which is c is designed with context to an open mouth. This symbolize the continual conversation and the spread of arts outside of Artaholic. As Artaholic has the ability to greatly influence public and the arts displayed will embed into the reader’s mind even after visit to the web. Thus although the open mouth is the last letter of the Artaholic, it actually symbolized the start of a new conversation that is reaching out to a broader audience.
The Wordmark
A font that has both rounded and sharp edges is chosen for the wordmark so to blend with the logo well as the logo has similar edges too. It also suggest friendliness and the trustability of what artaholic is educating. When the wordmark is in the horizontal signature, it’s one-thrid the height of the logo so not to snatch the limelight away from the logo; however in vertical signature it’s sized in the same width as the logo as the logo has already occupied most of the space with its total surface area. Both different sizes are to create a balance and hierarchy in the logo.
The Colour
The two original colour used for Artaholic - Magenta and Cyan are remained in the logo as these two colours have always been the identity of Artaholic. The colour Magenta that is chosen for the word “ART” with the visual effects of emphasizing the word “ART” which is what Artaholic is about. This is applicable for the wordmark as well. It also serves a a purpose to create a visual balance in the logo with the colour chosen as Magenta is more visually attractive than Cyan.
A new typeface for Artaholic logo is created as the idea of how Artaholic is introduced is refreshing, influential and able to lead in the art industry. The logo is made up of the 9 letters in Artaholic, as they symbolized different style of artist and the public. They are arranged in a squarish shape as Artaholic is like a huge canvas showcasing artworks from different artists and also brought the public together into this big family. Thus as individuals come together they form a huge art piece on the canvas which symbolized Artaholic as a platform to promote visual arts.
The last letter of the Artaholic which is c is designed with context to an open mouth. This symbolize the continual conversation and the spread of arts outside of Artaholic. As Artaholic has the ability to greatly influence public and the arts displayed will embed into the reader’s mind even after visit to the web. Thus although the open mouth is the last letter of the Artaholic, it actually symbolized the start of a new conversation that is reaching out to a broader audience.
The Wordmark
A font that has both rounded and sharp edges is chosen for the wordmark so to blend with the logo well as the logo has similar edges too. It also suggest friendliness and the trustability of what artaholic is educating. When the wordmark is in the horizontal signature, it’s one-thrid the height of the logo so not to snatch the limelight away from the logo; however in vertical signature it’s sized in the same width as the logo as the logo has already occupied most of the space with its total surface area. Both different sizes are to create a balance and hierarchy in the logo.
The Colour
The two original colour used for Artaholic - Magenta and Cyan are remained in the logo as these two colours have always been the identity of Artaholic. The colour Magenta that is chosen for the word “ART” with the visual effects of emphasizing the word “ART” which is what Artaholic is about. This is applicable for the wordmark as well. It also serves a a purpose to create a visual balance in the logo with the colour chosen as Magenta is more visually attractive than Cyan.