Advertising | Staedtler pencil print ads | Tiger Balm Advertising Campaign
Title of work: Expression
Year: 2012
Client: -
Application: Hand drawn on A3 drawing paper
Medium/ Materials: Staedtler graphite pencil B - 8B
Achievement: Grade A
Credit: Ng Zixuan, Low Kai Jun, Syakir (Model)
Story & Concept
Staedtler pencil is a tool for us to express our feelings, thoughts and emotions. In another words, drawings done using Staedtler pencil can be as expressive as our facial expressions. Therefore I collected distinct expressions from my friends and focus on their features to be the heroes for the ads.